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Campus Wayfinding: Designing Effective Navigation for Schools and Universities
The mother of a prospective freshman stands in your school’s main lobby, orientation packet in hand, searching for the admissions office. A visiting coach tries to locate the athletic director’s office before tomorrow’s game. Alumni returning for homecoming weekend wonder which hallway leads to the newly renovated gymnasium. In each scenario, campus wayfinding—the system of visual cues, signage, and information tools guiding people through your facilities—determines whether these visitors experience smooth navigation or frustrating confusion.
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